Motion Design & Branding Studio Montreal, Quebec, CA | Comète - Studio Animé

Afro-Canada is one of the first major documentary series on the history of African-Canadians. It has been 400 years of little-told history that we bring to the surface with people to whom we pay homage.

Produced by YZANAKIO & BLACK WEALTH MEDIA for the Radio Canada television channel, the series is spread over 4 episodes of 40 minutes each, the documentary film highlights the origins of the diaspora of African descendants in Canada by mixing images of archives, interviews and original staging, all punctuated by sequences of animated fables.

We were mandated to create the visual identity, video graphic design for television (intro/outro, ad stamps, transitions, lower third etc.), illustrations, animation & sound design.

In order to create an impacting graphic universe, we were inspired by different iconographic languages such as African artefacts, contemporary works of art from artists of African descent and historical archival documents, it is with a combination of effect of worn textures, graphic shapes and a palette of bright colors that give all the substance to the documentary. The marker strokes evoke the code of cartography to illustrate the paths, crosses and paths of the characters over time.

Several typographies were used to enrich the different contents of the video. The Acumin Type typography for the logo was meant to be imposing and assertive while being both minimalist and timeless. A texture treatment has been added to give it a historic character.